
Stock it. Distribute it. Or make it yours.
Why this and not another beanie
A beanie is seasonal. A sticker is disposable. This clips to the bag that goes to work on Monday, in a city where nobody has seen snow for months, and it still says where they were.
It is the only piece of resort merchandise with a job to do all year.
Apparel dies on the size curve. This does not have one. Every unit that lands is a unit you can sell, this season or the next.

Three ways in
Buy the Snow Joey range wholesale and sell it off your counter. One SKU, a counter unit or a floor stand included, and a brand your customers will photograph.
Resort retail · board stores · hire shops
Take a territory. We are appointing a small number of launch distributors for Winter 2027 across Australia, New Zealand, Japan, Europe and North America.
Snow sports distributors · agents
Your colours in the camo and your name woven into the band. Built for resorts, hotels and corporates ordering at volume, with a minimum order quantity.
Resorts · hotel groups · brands · events
Your colours. Your name. Woven in, not printed.
The pattern is ours. The palette is yours. We recolour the camo to your brand colours and weave your wordmark into the jacquard, so it cannot peel, lift or fade. Same build, same hardware, same tooling. Only the yarn changes.

Example programme · season pass
An accommodation group puts its colourway in every season pass welcome pack. The pass gets used 30 days a year. The band gets carried 365.

Example programme · resort retail
A resort group runs its own colourway across four mountains, sold off the counter in every rental shop and given to instructors as part of the uniform.

Example programme · sponsor activation
A mountain runs a limited colourway for one event weekend, numbered and capped, handed out at registration instead of another tote bag nobody keeps.
Peak, Eagle and Razor are illustrative concepts we have designed to show what a co-branded run looks like. They are not clients, and no resort shown here has endorsed Snow Joey.
The brief takes fifteen minutes
We are not a promotional products company. There is one product, it is properly made, and you are putting your name on something that already works.
It arrives ready to sell
Every wholesale and custom order ships with point of sale. A counter unit that holds seven packs and takes up the space of a shoebox, or a filled floor stand for the end of an aisle. Both are printed, flat packed and free with the run.


From brief to delivery
Send us your brand colours and your wordmark. Fifteen minutes of your time.
We come back with your colourway rendered on the real product, so you can see it before you commit.
We weave a physical sample and post it to you. Nobody signs off a woven band from a screen.
Your run is made, packed with its point of sale and delivered to the mountain.
Confirmed against your run size and delivery window at the brief stage.

Retailers, distributors and custom runs
One form for all three. Tell us roughly what you are after and the right person will come back to you.