A woven band carrying a resort's own name in place of the Snow Joey wordmark

Stock it. Distribute it. Or make it yours.

Put your mountain on it

Why this and not another beanie

Merch they wear in February

A beanie is seasonal. A sticker is disposable. This clips to the bag that goes to work on Monday, in a city where nobody has seen snow for months, and it still says where they were.

It is the only piece of resort merchandise with a job to do all year.

One SKU. No sizes. No dead stock.

Apparel dies on the size curve. This does not have one. Every unit that lands is a unit you can sell, this season or the next.

A co-branded colourway under studio light

Three ways in

Pick the one that fits

01

Stock it

Buy the Snow Joey range wholesale and sell it off your counter. One SKU, a counter unit or a floor stand included, and a brand your customers will photograph.

Resort retail · board stores · hire shops

02

Distribute it

Take a territory. We are appointing a small number of launch distributors for Winter 2027 across Australia, New Zealand, Japan, Europe and North America.

Snow sports distributors · agents

03

Make it yours

Your colours in the camo and your name woven into the band. Built for resorts, hotels and corporates ordering at volume, with a minimum order quantity.

Resorts · hotel groups · brands · events

Your colours. Your name. Woven in, not printed.

Three ways it has been built

The pattern is ours. The palette is yours. We recolour the camo to your brand colours and weave your wordmark into the jacquard, so it cannot peel, lift or fade. Same build, same hardware, same tooling. Only the yarn changes.

Glacier blue and navy colourway with PEAK woven into the band

Example programme · season pass

Peak

An accommodation group puts its colourway in every season pass welcome pack. The pass gets used 30 days a year. The band gets carried 365.

Forest green colourway with EAGLE woven into the band

Example programme · resort retail

Eagle

A resort group runs its own colourway across four mountains, sold off the counter in every rental shop and given to instructors as part of the uniform.

Charcoal and safety orange colourway with RAZOR woven into the band

Example programme · sponsor activation

Razor

A mountain runs a limited colourway for one event weekend, numbered and capped, handed out at registration instead of another tote bag nobody keeps.

Peak, Eagle and Razor are illustrative concepts we have designed to show what a co-branded run looks like. They are not clients, and no resort shown here has endorsed Snow Joey.

The brief takes fifteen minutes

What you choose, what we hold

Yours to specify

  • Camo palette, two or three yarn colours
  • Your wordmark, woven and repeating along the band
  • Hardware finish, matte black or brushed
  • Packaging header card and hang tag
  • Band length
  • Run size and delivery window

Fixed, deliberately

  • The camouflage pattern itself. It is the brand, and it is what makes the range read as one family
  • The webbing, 40mm flat woven jacquard elastic
  • The hardware, locking carabiner one end, swivel clasp the other

We are not a promotional products company. There is one product, it is properly made, and you are putting your name on something that already works.

It arrives ready to sell

Counter unit or floor stand, in the box

Every wholesale and custom order ships with point of sale. A counter unit that holds seven packs and takes up the space of a shoebox, or a filled floor stand for the end of an aisle. Both are printed, flat packed and free with the run.

A customer lifting a Snow Joey pack from the counter unit
Counter unit · seven facings
A Snow Joey floor stand at the end of an aisle in a ski store
Floor stand · twenty four facings
The counter unit in front of a window onto a snowy village
The counter unit seen from above

From brief to delivery

How a custom run works

Step oneBrief

Send us your brand colours and your wordmark. Fifteen minutes of your time.

Step twoDigital proof

We come back with your colourway rendered on the real product, so you can see it before you commit.

Step threeStrike off

We weave a physical sample and post it to you. Nobody signs off a woven band from a screen.

Step fourProduction

Your run is made, packed with its point of sale and delivered to the mountain.

Minimum order
On application
Lead time
On application
Unit price
On application

Confirmed against your run size and delivery window at the brief stage.

Retailers, distributors and custom runs

Tell us which mountain

One form for all three. Tell us roughly what you are after and the right person will come back to you.

We read every enquiry. Expect a reply within two business days.